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Videos

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017

Videos

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017

Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016

Research papers

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
November 18, 2016

Magazines

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016
Author: ESOMAR B.V.
October 15, 2016

Webinars

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
June 15, 2016

Videos

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016

Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016

Videos

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation
Authors: Rosaline Hester, Daniel Castejón
June 15, 2016